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Optimisation of marketing content

FanDuel were looking to improve the SEO performance of their site in the run up their major acquisition period during the NFL season.

By making foundational changes to the site the average position in search results improved from 11 to 7.7, which brought a corresponding improvement in click through rate from 20% to 33%.

Targeted changes to key landing pages lead to an increase in the proportion of organic search traffic to those pages from 12% to 19%.

On the homepage an improvement in the perceived performance of 25% lead to an increase of 87% in the conversion rate of users going on to start the the sign-up process.