I worked with the marketing director to improve the SEO performance of the site. This encompassed two types of changes: Firstly there were foundational changes that moved the site-wide average position in search results up from 11 to 7.7, which brought a corresponding improvement in click through rate from 20% to 33%. Secondly there was targeted work, such as on the login page where its position and appearance in results for the second most popular search term was improved, leading to an increase in the proportion of organic search traffic to that page from 12% to 19%.
I designed and implemented an A/B test to assess the impact of improving perceived performance of a landing page on the conversion rate. By improving the perceived performance by around 25% the conversion rate of visitors interacting with the sign-up call to action over the three month period of the test increased by 87%.
Following discussions at a Highland Fling Sessions event I worked on setting up an industry body for the web in the UK. This primarily consisted of research into legal requirements, governance structures and business plan leading up to the initial launch event. As founding director I drafted the constitution and set up the financial arrangements that brought the organisation into being as a legal entity.
As technical lead on the responsive relaunch of TSB's consumer facing website I put in place a front end build system using a static site generator that allowed a team of developers to take monolithic full page designs and work in parallel on individual, modular, dynamic and responsive components. This approach enabled the release of a subsection of the site after three weeks and the modular build to be used as a living specification for the subsequent CMS build which was able to re-use significant amounts of code.
Updated STI checker for Embarrassing Bodies in the form of a responsive web application that runs on a wide range of devices, including games consoles which are popular means of accessing the web amongst the target demographic.
The site featured Completely client side logic to preserve anonymity and a location aware clinic finder service using data from OpenStreetMaps and NHS.
The site received 30,000 visits in the first week of release with 70% completing the survey.
I lead the technical delivery of the responsive redesign of the consumer website. This entailed working with internal and external technical teams; writing specifications, style guides and technical documentation; and taking the functional prototype I developed through the Bank's internal quality gates and into the production CMS. Following successful technical stand-up the responsive solution was rolled out in a phased approach to minimise customer impact.
The project delivered on time and under budget, and saw a 6% increase in mobile traffic to the site over and above the underlying increase.
Methodologies and standards developed and documented during this project were used as the foundation for the continued responsive redevelopment of all aspects of Tesco Bank's web presence.
Bidbroo was a lowest unique bid and price drop auction website. As the front end developer I was responsible for all aspects of the user experience which included technical design and build of the website including user interface design and search engine optimisation. The site was built with a layout switcher to deliver an optimised view to mobile browsers on the same URL as the desktop site.